Scientific Advertising
By Claude Hopkins
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Scientific Advertising

Scientific Advertising was written by Claude Hopkins and published in 1898. Despite the book being written over 100 years ago the principles of persuading people to buy are still the same today.

Hopkins' book was the first of its kind to be based on testing rather than intuition. The book deals, not with theories and opinions, but with well-proved principles and facts. Anyone involved in any kind of advertising, whether it be a small run of posters to promote a local pub or shop, up to a multi million pound TV advertising campaign should take the time to read this book.

Chapter Index

Chapter One - How Advertising Laws Are Established

Chapter Two - Just Salesmanship

Chapter Three - Offer Service

Chapter Four - Mail Order Advertising - What It Teaches

Chapter Five - Headlines

Chapter Six - Psychology

Chapter Seven - Being Specific

Chapter Eight - Tell Your Full Story

Chapter Nine - Art In Advertising

Chapter Ten - Things Too Costly

Chapter Eleven - Information

Chapter Twelve - Strategy

Chapter Thirteen - Use Of Samples

Chapter Fourteen - Getting Distribution

Chapter Fifteen - Test Campaigns

Chapter Sixteen - Leaning On Dealers

Chapter Seventeen - Individuality

Chapter Eighteen - Negative Advertising

Chapter Nineteen - Letter Writing

Chapter Twenty - A Name That Helps

Chapter Twenty One - Good Business

Scientific advertising is also available as a PDF download.



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