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Scientific Advertising |
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Scientific Advertising was written by Claude Hopkins and published in 1898. Despite the book being written over 100 years ago the principles of persuading people to buy are still the same today.
Hopkins' book was the first of its kind to be based on testing rather than intuition. The book deals, not with theories and opinions, but with well-proved principles and facts. Anyone involved in any kind of advertising, whether it be a small run of posters to promote a local pub or shop, up to a multi million pound TV advertising campaign should take the time to read this book.
Chapter Index
Scientific advertising is also available as a PDF download.
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